William Dear

With over 13 years of experience in real estate, Will is a highly regarded professional specialising in Prime Central London across residential sales and lettings. Born and raised in West London, Will began his property career immediately after university, initially focusing on the South West London markets. Over time, he has expanded his area of expertise to reintegrate his West London roots, where he continues to deliver exceptional results for clients across RBKC and its neighbouring postcodes.

With a sharp instinct for marketing strategy and a passion for fostering success in others, Will advanced to leadership roles early in his career. He went on to manage a large division of one of London’s leading boutique agencies, overseeing thousands of transactions throughout his time there and consistently refining his strategic approach to navigating market complexities.

In late 2020, Will decided to return to a more client-focused approach, choosing to operate independently as a trusted adviser. Renowned for his personable nature and strong negotiation skills, Will has built his business grounded in client recommendations and referrals. His results-driven mindset ensures every client receives the highest standard of service, while his transparency and unwavering dedication to excellence foster enduring relationships.

Outside of work, Will is an avid cyclist, a “tormented” golfer, and a lifelong Arsenal supporter. He also enjoys cooking, particularly Asian cuisine, inspired by his travels across the continent after his school years. Another highlight of his adventures includes six months living in Rio de Janeiro, travelling along Brazil’s eastern coast, still one of his favourite places to visit and enjoy a caipirinha. At home, he shares his life with his girlfriend and their lovable dog, Dicky, the cockapoo.